专业：International Strategic Marketing [MSc] 

国际战略营销

链接:

https://www.gla.ac.uk/postgraduate/taught/internationalstrategicmarketing/

课程设置：

Core courses

Consumer behavior  消费行为学

Global business environment  全球金融环境

International strategic management  国际战略管理

Managing across cultures and comparative management  跨文化和比较管理

Marketing communications  营销传播管理

Marketing ethics and society  市场伦理和社会学

Marketing research 市场研究

Services marketing    服务营销

Strategic marketing management.  战略营销管理

Optional courses may include

Export marketing  出口营销

E-Marketing strategy  网络营销策略

International brand management  国际品牌管理

Marketing planning and decision making  营销策划和决策制定

Retail marketing  零售营销

Sales management and techniques  销售管理和技术

Strategic marketing consultancy.  战略营销咨询

费用：£20150

入学要求：

学术要求：

2.1 Honours degree or non-UK equivalent in business and management, marketing or commerce, or a relevant social science degree. Your degree must contain at least 25% of undergraduate credits in marketing, management or marketing & economics. This is a specialist degree for students with a background in a relevant field of study. Those who do not have such a background who would like to pursue further studies in the area of marketing and/or business growth are advised to apply for MSc Management with Enterprise & Business Growth.

语言要求：

overall score 6.5

two sub-tests no less than 6.5, no sub-test less than 6.0

or equivalent scores in another recognised qualification

职业发展：

Graduates go on to work in marketing roles in small and large companies around the world, particularly in jobs relating to brand management, advertising and public relations, marketing research, marketing consultancy,  jobs associated to conventional or digital marketing. We have a dedicated careers and employability team who provide 1-2-1 support and advice, group workshops, employer events on campus and networking opportunities throughout the year to help you with your career prospects.