专业：Marketing

链接：

https://www.ed.ac.uk/studying/postgraduate/degrees/index.php?r=site/view&edition=2018&id=638

课程设置：

Year 1 Academic year:

Compulsory courses

You must take these courses

Consumer Behaviour  消费者行为学

Marketing Decision Analysis  营销分析

Principles of Marketing Management  营销管理原理

Marketing Research  市场调研

Marketing Applications  市场营销应用

Dissertation (MSc Marketing)

Course options

Marketing of Services  营销服务

International Marketing Strategy  国际营销战略

Marketing Communications  营销传播

Marketing And Society  营销与社会

Understanding Brands  了解品牌

Marketing in a Digital World  数字世界的营销

入学要求：
Academic requirements

You will need a UK first-class or 2:1 honours degree from a good university in one of the subjects below, or an equivalent overseas qualification.

An undergraduate degree in a business or management related subject is normally required. This programme is not aimed at those who have an undergraduate degree specifically in Marketing. If you do, we would recommend our Masters by Research instead.

Candidates with degrees in social sciences, communications, public relations and media or arts related fields will also be considered.

Those with a very good Honours degree in other disciplinary areas will be considered provided that they have studied a degree with some marketing related content.

Applications from mature students with significant marketing management experience or acceptable professional qualifications will be considered on an individual basis.

Supporting your application

Relevant work experience is not required but may increase your chances of acceptance.

Preference will be given to those with grades above the minimum requirements due to strong competition for places on this programme.

IELTS: total 7.0 (at least 6.0 in each module)